http://www.youtube.com/watch?v=-LepPGcEnDw
Micro features
Throughout the trailer of High School Musical they use one transition consistently which is fades. The fades are used mostly at the start of the clip, but as the clip progresses the edits get quicker and the fades stop and it is just consists with constant cuts to the end of the clip. The edits get quicker so that it builds up tension within the trailer. There are 83-93 cuts or edits within the clip. The quick edits are cuts that show a montage of different shots of different characters within the film. It also cuts to different scenes of the film to move the narrative on within the trailer and to show the viewer what the story is about. The lighting is high key to show the viewer what genre of film it is for example: A low key lighting film would most likely be a horror or a thriller film.
Macro features
Each clip is in a different location to move the narrative on but not give away too much about the film. They change the setting through each clip so it doesn’t look boring. The genre of the film is a musical; I know this because the trailer contains bright primary colours and the cast constantly break into song when something big happens in the storyline. The target audience for this trailer is for tweens, which are the age range of 11-13. This is an emerging target market because up until recently tweens didn’t exist. The teenage romance and singing attracts the tweens audience as it is put across in a more child-like manor. High school musical is also part of a franchise so they will have attracted the audience with their other films.
Micro features
Throughout the trailer of High School Musical they use one transition consistently which is fades. The fades are used mostly at the start of the clip, but as the clip progresses the edits get quicker and the fades stop and it is just consists with constant cuts to the end of the clip. The edits get quicker so that it builds up tension within the trailer. There are 83-93 cuts or edits within the clip. The quick edits are cuts that show a montage of different shots of different characters within the film. It also cuts to different scenes of the film to move the narrative on within the trailer and to show the viewer what the story is about. The lighting is high key to show the viewer what genre of film it is for example: A low key lighting film would most likely be a horror or a thriller film.
Macro features
Each clip is in a different location to move the narrative on but not give away too much about the film. They change the setting through each clip so it doesn’t look boring. The genre of the film is a musical; I know this because the trailer contains bright primary colours and the cast constantly break into song when something big happens in the storyline. The target audience for this trailer is for tweens, which are the age range of 11-13. This is an emerging target market because up until recently tweens didn’t exist. The teenage romance and singing attracts the tweens audience as it is put across in a more child-like manor. High school musical is also part of a franchise so they will have attracted the audience with their other films.
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