http://www.youtube.com/watch?v=8jqq4j52Fb4
Micro features
This trailer starts differently to the High school musical trailer as it promotes the company’s name and brand. This trailer also starts off with fades at the start; it then gets faster with the editing speeding up. As the trailer goes on there is a lot of location shots to show Gotham city which is the setting of the trailer. There is a diegetic voice over of the Joker within the clip which tells the story and gives off a psychotic feel about the clip. The lighting within the clip is very low key to portray the horror genre within the trailer. The colour scheme within the scene is black and very dark to show off the batman image. The joker says in the clip: ‘Why so serious’, which is the slogan for the joker. This shows off the batman franchise and also gives a sense of horror within the trailer.
Macro features
The antagonist, which is the joker, looks run down to madness; this makes the trailer more gripping as the viewer would want to find out why he has become like that. The edits start to get quicker towards the end of the film to build tension within the film and to make the trailer seem more exciting. The edits reach up to roughly 69 edits which is a lot of edits. The hook within the clip is to keep viewers thinking what happens between Batman and the joker in the film. They don’t film it in more than one place as there are different locales within Gotham city.
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