http://www.youtube.com/watch?v=8jqq4j52Fb4
This is the magazine cover promoting the Batman franchise; and the Dark Knight Film poster. They both represent synergy to the promotional package. They do this by using the same colour scheme which is dark and gloomy colours. In both they also use the same main character which is the Joker. They portray him as being run down and glaring at the camera;
this gives off a sense of horror within the two pictures. The trailer also uses the same colour scheme by using dark colours within the clip. They use colours such as green, black and blue which is a consistent colour scheme as shown on all types of the Batman’s global advertising. One of the main characters, the Joker is also shown in the trailer to be the main attraction which both the magazine and film po
ster try to be their icon. The trailer uses phrases and sentences from the Joker within the film to narrate the story of the trailer, which shows how big of a part he plays. The magazine cover was not able to use the Dark Knight logo as it was seen as copyright, but the film poster and the trailer was legally able to use the logo to promote the franchise.
This is the magazine cover promoting the Batman franchise; and the Dark Knight Film poster. They both represent synergy to the promotional package. They do this by using the same colour scheme which is dark and gloomy colours. In both they also use the same main character which is the Joker. They portray him as being run down and glaring at the camera;
this gives off a sense of horror within the two pictures. The trailer also uses the same colour scheme by using dark colours within the clip. They use colours such as green, black and blue which is a consistent colour scheme as shown on all types of the Batman’s global advertising. One of the main characters, the Joker is also shown in the trailer to be the main attraction which both the magazine and film po
ster try to be their icon. The trailer uses phrases and sentences from the Joker within the film to narrate the story of the trailer, which shows how big of a part he plays. The magazine cover was not able to use the Dark Knight logo as it was seen as copyright, but the film poster and the trailer was legally able to use the logo to promote the franchise.
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