Planning- Script

This is the script that we used to show what people will be saying and at what time. We structured our script like this because it is easy to understand and read. We have chosen to use a voice over of someones voice instead of just a plain title card. Were spoofing promotional videos by advertising a school in a non-serious manor, almost as if we were mocking it. Were using Mr Jones as the voice over as we feel he would be perfect as he is a very humorous person. It is very common for horror comedy trailers to have voice overs which portray humour either through the accents and ironic tones.

Planning- Storyboard

This is our storyboard that we created to show what what camera angles we will be using for each shot and what narrative is there in each scene. The storyboard helped us alot as it showed us when the next scene is and what camera angle and character we were using in that particular scene. We picked these different angles to show variety throughout the trailer, so that the viewers dont get bored. The storyboard shows how the narrative moves from scene to scene which helped when filming them.

Planning- Mind Map

This is the mind map we used to put all our ideas on to determine what type of trailer we were going to use. We discussed what theme we were going to use and what characters we were gonna use. We also wrote down what iconic props we would use in our trailer. We also planned the setting, which is Park Hall school and a member of the groups house.

Primary Research- Questionnaire Results

We measured up all the results and we put the results into charts and graphs so we could compare the answers. These results will effect what a trailer will contain and how we will film it. These results helped us target our specific audience, and how we was going to attract them. By asking where people watch trailers gave us a helping hand into how we was going to advertise the trailer. When asking the question 'Who do you prefer to see in the beginning of the film trailer?' most people answered that they would like to see an antagonist. This will help us decide on how we can attract the audience and who will the audience see at the beginning.

Primary Research- Questionnaire

This is the questionnaire that I used as research to find out what attracts viewers to watch trailers. We asked questions such as, what pace of edits do they prefer in a trailer and what genre of film they prefer watching. We used this questionnaire to find out what type of target audience we will be attracting. This will help us determine what type of film we will be doing a trailer on, and whether we will use certain edits for the trailer. If a majority of people decided they like fast paced edits and a protagonist at the start of the trailer then this will help us make the decision to whether making these changes will be a good idea.

Characteristics of a horror comedy genre

The characteristics of a horror comedy film are usually contrapuntal music and less than credible antagonist. The diegetic music is usually quite happy when the scene is actually quite scary. An effective Horror film usually starts of with an balanced equilibrium but the equilibrium then gets disrupted and that is when the story begins. This is not the case in the hybrid genre of horror/comedy; the opening to a horror comedy has to get into the disruption of equilibrium more quickly than a horror as it needs time to add in comic effect. At the start of a horror comedy genre film the main character is usually involved in a joke or put into a funny situation. horror comedies in the noughties have expanded as most horror comedy films that are released today, often portray a lot of violence and blood but add a comedic affect to amuse the viewers. Films that portray this kind of humour in the noughties are zombieland, dead snow, Slither and Teeth. There are many horror comedy films that use cross references with other films and make a parody/spoof of them; for example Scary movie 2 have a freddy cruger jumper within the film. This is an inter-textual reference to the film Nightmare on Elm Street. The horror comedy genre uses iconography like heavy make- up for characters such as werewolves, vampires and zombies. There is a difference to the format of a horror film and a horror comedy film as the pattern of a horror film is standardized with the usual same antagonist and protagonist. As for a horror comedy their format is different as they use more than one antagonist and don’t stick to the same routine of having a final girl and a monster fodder.

Case study of Dark Knight promotional material

http://www.youtube.com/watch?v=8jqq4j52Fb4

This is the magazine cover promoting the Batman franchise; and the Dark Knight Film poster. They both represent synergy to the promotional package. They do this by using the same colour scheme which is dark and gloomy colours. In both they also use the same main character which is the Joker. They portray him as being run down and glaring at the camera; this gives off a sense of horror within the two pictures. The trailer also uses the same colour scheme by using dark colours within the clip. They use colours such as green, black and blue which is a consistent colour scheme as shown on all types of the Batman’s global advertising. One of the main characters, the Joker is also shown in the trailer to be the main attraction which both the magazine and film poster try to be their icon. The trailer uses phrases and sentences from the Joker within the film to narrate the story of the trailer, which shows how big of a part he plays. The magazine cover was not able to use the Dark Knight logo as it was seen as copyright, but the film poster and the trailer was legally able to use the logo to promote the franchise.