Case study: The Strangers
The denotation of the poster is there are three people standing with masks on, and there are a couple tied to a chair next to each other. The connotations of the poster is that the couple will probably be brutally murdered by the people in the masks. The icon in the poster is the masks as it hides their identity. The anchorage of the film is the title 'The Strangers' as the people in masks are strangers because you cant see who they are. The signifier of the film poster is the three people wearing masks as it portrays horror to the audience as their identities are hidden. The poster also keeps the audience on edge about what the people in the masks are going to do to the couple tied up in the chairs. The back ground to the poster is very dark so it is obvious the film is a horror. There is only a bit of light on the poster to show the people wearing the masks. There are the names of the two main actors who star in the film and they are 'Liv Tyler' and 'Scott Speedman'. On the poster the 'Liv Tylers' name comes first before 'Scott Speedmans', this is because 'Liv Tyler' is the bigger actor between them both. This is called Star billing; this is when the most famous actors name comes first on a poster.
The denotation of the poster is there are three people standing with masks on, and there are a couple tied to a chair next to each other. The connotations of the poster is that the couple will probably be brutally murdered by the people in the masks. The icon in the poster is the masks as it hides their identity. The anchorage of the film is the title 'The Strangers' as the people in masks are strangers because you cant see who they are. The signifier of the film poster is the three people wearing masks as it portrays horror to the audience as their identities are hidden. The poster also keeps the audience on edge about what the people in the masks are going to do to the couple tied up in the chairs. The back ground to the poster is very dark so it is obvious the film is a horror. There is only a bit of light on the poster to show the people wearing the masks. There are the names of the two main actors who star in the film and they are 'Liv Tyler' and 'Scott Speedman'. On the poster the 'Liv Tylers' name comes first before 'Scott Speedmans', this is because 'Liv Tyler' is the bigger actor between them both. This is called Star billing; this is when the most famous actors name comes first on a poster.
Case study: UP
The denotation of this film poster is there is an old man a dog, a little boy holding onto a rope which is being supported by the house. The house is in the air flying up because it is attached by lots of balloons. The connotations of the poster are that they look like they are going on a mad adventure. The poster gives off a sense of youth vs. old age as it is an old man doing flying in the air on balloons. The icon of the film is the balloons as it shows a fun side of the film. The signifier of the film is the flying house and the people hanging from it as it signifies a fun side to the film and it gives the audience a feel that there is a sense of panic. It gives off the sense of panic through the old mans facial expressions as he is hanging off his house with a worried look to his face. On the other hand the boy is laughing while hanging off the house so this portrays humour within the film. The poster try’s to attract a younger audience by using lots of primary colours. The poster also advertises the brand of the company that made the film which is Disney Pixar. There is none of the actor’s names who took part in the film on the poster because they believe that the property of the film is more important.
The denotation of this film poster is there is an old man a dog, a little boy holding onto a rope which is being supported by the house. The house is in the air flying up because it is attached by lots of balloons. The connotations of the poster are that they look like they are going on a mad adventure. The poster gives off a sense of youth vs. old age as it is an old man doing flying in the air on balloons. The icon of the film is the balloons as it shows a fun side of the film. The signifier of the film is the flying house and the people hanging from it as it signifies a fun side to the film and it gives the audience a feel that there is a sense of panic. It gives off the sense of panic through the old mans facial expressions as he is hanging off his house with a worried look to his face. On the other hand the boy is laughing while hanging off the house so this portrays humour within the film. The poster try’s to attract a younger audience by using lots of primary colours. The poster also advertises the brand of the company that made the film which is Disney Pixar. There is none of the actor’s names who took part in the film on the poster because they believe that the property of the film is more important.
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